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VISION
Lesotho Tourism Development Corporation (LTDC) will be a catalyst of the National Tourism direction to position Lesotho as a preferred adventure tourist destination, and a champion for development of a strong and vibrant tourism sector which contributes to sustainable economic growth, job creation, poverty alleviation and protection of the natural and cultural heritage.

MISSION
The Lesotho Tourism Development Corporation (LTDC) promotes Lesotho as a preferred adventure tourist destination through strategic marketing and sustainable product and industry development in partnership with the private sector and the community.

  Vision Strategies Opportunities Board of Directors Departments

“Promoting Responsible and Sustainable Economic Development through Tourism

FUNCTIONS OF THE LTDC

•  To promote and generate sustainable and profitable tourism projects which demonstrate a high absorptive capacity for labour.

•  Mobilization of requisite resources to meet the demand for financial and infrastructural requirement from both the local and international donor/financial institutions and the private sector.

•  To market and promote Lesotho as a preferred destination for tourists (increased market share of global tourist traffic) in such a manner that will contribute to generation of additional foreign exchange, improved balance of payments and creation of employment.

•  To promote and increase the flow of domestic tourism by marketing internally the unique selling points of Lesotho with particular accent on appreciation of heritage, traditional and cultural endowments and responsible use of environment.

GOALS

To make and sustain a quantifiable contribution to poverty reduction through tourism and facilitation of employment creation and income generating projects.

•  To develop a tourism product that will contribute to sustainable GDP growth, job creation and redistribution of wealth

•  Position Lesotho as a preferred adventure tourist destination.

•  Facilitate long term sustainability of the Corporation.

 
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